GalleryATELIER de GODIVA Daimaru Kyoto

ATELIER de GODIVA, the first of its kind concept store in the world, where the craftsmanship and chocolate artistry of GODIVA, a luxury Belgian chocolate brand, can be directly enjoyed has opened. Since this was the first, new, globally official business format from Japan for GODIVA, this project with a brand strategy targeting the new Millennial generation while maintaining the existing customer segment, turned out to be a challenge for us. We as a project leader teamed up with outside experts (a creative team) and staged the new business format in a total manner, including concept planning, store design, VMD proposals, and the entire communication tools related to the operation of the shop, such as packages, shopping bags, uniforms, and cutlery.