SUV LAND Chiba

“SUV LAND” is the specialty store of SUV cars boasting the largest car exhibition number in Japan.
Our goal was to amplify the imagination of “What would you like to do with SUV” and design a space that visitors come to excite.
Based on the theme of “Adventure”, three design elements -tent stretched in the tremendous trees, digital camouflage which is the symbol of SUV LAND and green lawn- express “Glamping” in the forest. The inside of the store is not just a space for choosing a car but a place where you can propose outdoor life with SUV LAND and will encourage end users’ willingness to purchase.
Project Fact
 
Location
Chiba
Project Completion
Jan. 2017
Client
NEXTAGE Co., Ltd.
Service
Design, Construction
Photo
masphoto
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